About Cumberland

Cumberland County College to offer new Beverage Tourism program

Tuesday, July 11, 2017

With the rapid growth of small-scale craft beverage companies in New Jersey and throughout the Mid-Atlantic region, comes the industry’s increasing need for a trained workforce.

To meet this need, Cumberland County College will offer a new Beverage Tourism/Tasting Room Management career certificate program beginning in the Fall 2017 semester.

New Jersey’s flourishing fine wine industry has been compared to that of California. The Garden State could just as easily be called the Vineyard State as more and more wineries continue to open each year. New craft breweries, brewpubs and cideries have appeared at an even faster rate. And there’s a lot more room for growth.

The evolution of the craft beverage industry—consisting of wineries, breweries and distilleries—has resulted in the creation of tasting rooms as vibrant marketing venues. Collectively, these tasting rooms have the potential to develop into destination attractions, bringing tourists and revenue into a region.

Beverage tourism has the potential to become a major economic driver in the coming decade. Cumberland County College’s Beverage Tourism/Tasting Room Management program is designed to prepare a workforce capable of managing tasting rooms and delivering memorable experiences for customers.

The new course of study was developed with direct input from industry experts such as the Garden State Wine Growers Association and area wineries and breweries.

“Tasting room work in wineries, breweries and distilleries presents an exciting career opportunity,” said Cumberland County College’s Dr. Robert Clark. “The three-tiered Beverage Tourism/Tasting Room Management program was designed to rapidly prepare students for employment in this field, and also offer them the chance to fully advance their careers over time. We anticipate that this program will help Beverage Tourism in our region reach its full potential for consumers, employees and businesses alike.”

The four required courses, totaling 13 credits, will be split into two 7-week semesters, allowing students to complete the coursework in less than four months. This course is the first of three planned stackable credentials, as Cumberland County College anticipates expanding the program to an associate degree program in the future.

The coursework includes studies of: State and Federal Alcohol Compliance/Safe Alcohol Handling; Wines of the World; Beers of the World; and Breweries, Distilleries and Wineries of New Jersey. The program also includes TIPS (Training for Intervention Procedures) training.

Candidates must be at least 21 years of age to enroll in the program. Evening classes will take place, Mondays through Thursdays, in the Arts and Innovation Center, 321 N. High Street, Millville. For more program details and enrollment information, contact Dr. Lynn Lichtenberger, Dean of Business, Education, Social Science, Science, Technology and Engineering at 856-200-4511, or email: llichtenberger@cccnj.edu