Continuing Education

Business Institute

Cumberland County College is hosting Social Media for Business from January 8–17, 2019, and Spring Business Institute from March 4–7, 2019. The Business Institute offers professional development programs for businesses and employees of Cumberland County.

Social Media for Business

Many business owners realize the potential for growth using social media marketing. However, some professionals are unsure of where to start and how to know if their ideas are effective. This program will begin to reduce the confusion by thoroughly explaining the advantages of using social media to market your business. We will cover a variety of subjects in this four-day class including these topics and more:

Session 1: January 8, 2019 | 6–8 p.m.

  • An overview of social media platforms and how they are used
  • How often to post, when to post and which types of posts get the most engagement
  • An introduction to social media vocabulary/lingo

Session 2: January 10, 2019 | 6–8 p.m.

  • Developing a strategy, posting calendar and scheduling
  • Social Media policy and who should be responsible for running your accounts
  • Crisis management and prevention

Session 3: January 15, 2019 | 6–8 p.m.

  • Understanding how algorithms are used
  • How paid advertising works and how to target the right audience
  • Interpreting analytics and using them for future campaigns

Session 4: January 17, 2019 | 6–8 p.m.

  • How to create and manage a contest or promotion
  • Email marketing
  • Helpful tools and programs
  • Wrap up

*jump to registration information*

Who Can Attend?

Individuals are eligible to participate in the Business Institute if they are:

  • Employed by an NJ Employer
  • An NJ Resident
  • 18 years or older

Certificates of Completion from Cumberland County College will be awarded to individuals who complete each course.

Tuition: No Cost!

Tuition is funded by NJLWD grants.
Note: Business Institute programs are for non-government entity employees only.


Cumberland County College
3322 College Drive, Vineland, NJ 08360

Questions & Registration

Click this registration form link. For questions or more information, please call Cindy Phillips at 856-776-2371. 

For information about upcoming Business Institute sessions, please complete this form and check "Business Training." 

*The Professional Development Business Institute is created through the NJBIA Basic and Employability Skills Workforce Training Program. This Program is a partnership between the New Jersey Business & Industry Association, the New Jersey Community College Consortium for Workforce and Economic Development and the NJ Department of Labor and Workforce.