Business Management/Marketing - Associate in Applied Science

Curriculum Code: 514

Program Information
This program prepares students for entry-level management positions with a concentration in marketing. Business programs focus on the education and skills needed in today’s global business environment. Practical courses coupled with general education offerings enhance development of critical thinking, communication and problem-solving skills, as well as adaptability and team work.

When You Graduate
When You Graduate AAS programs are designed for students who want to enter a career directly after graduating but those who change their plans find that most of their CCC credits transfer to four-year colleges. Students are encouraged to visit the NJ transfer website: www.njtransfer.org for transfer course equivalencies. The latest technology and learning tools support your education for a wide range of employment opportunities.

Upon completion of this program, student should be able to:
•Prepare and present effective oral business presentations. •Describe creative approaches to existing management issues. •Prepare an effective promotional campaign for an existing product, service or local business. •Manage a team project. •Locate, retrieve and critically evaluate information and information sources. •Seek employment in the field study.


Employment Opportunities:
Assistant manager, buyer, department manager, store manager, merchandising manager

Program Requirements (42)
Credits
AC
103
Accounting Principles I
4
AC
104
Accounting Principles II
4
BU
106
Introduction to Management
3
BU
109
Business Law I
3
BU
115
Introduction to Business
3
BU
117
Advertising
3
BU
118
Professional Selling
3
BU
207
Introduction to Marketing
3
BU
219
Retailing
3
BU
233
Corporate Finance
3
BU
249
Introduction to International Business
3
BU
288
Strategic Management
4
EC
201
Principles of Macroeconomics
3

General Education Requirements (21-22)
Credits
CS
101
Introduction to Microcomputers or
CS
102
Applications on the Microcomputer
3
EN
101
English Composition I
3
EN
102
English Composition II or
EN
103
Technical Writing or
SP
203
Effective Speech
3
PY
101
General Psychology
3
Diversity Elective
3
Humanities Elective
3
Math Elective (MA 109 or higher*)
3-4

Total Credits: (63-64)

*Excluding MA115