Liberal Arts/Public Relations - Associate in Arts

Curriculum Code: 172

Program Information
The Public Relations program will complement the Communications, Journalism and TV Production tracks available in the Arts and Humanities division. The Public Relations program will allow students to learn how to develop relationships with diverse publics through a values-driven approach. It will also provide students the opportunity to effectively communicate complex messages through a variety of mediums.

When You Graduate
When You Graduate AA programs are primarily designed for students who plan to transfer as juniors at four- year colleges and universities. CCC graduates have obtained bachelor’s degrees and beyond from every college in New Jersey and scores of colleges and universities throughout America. Cumberland has transfer agreements with a number of four-year colleges and universities. As a graduate of a fully accredited community college, your coursework will be received with full credit transfer at most state colleges, public and private universities across the country. The NJ Lampitt bill passed in 2008 by the NJ State legislature assures seamless transfer of credits toward junior standing at NJ state colleges and universities.

Upon completion of this program, student should be able to:
•Define objectives for a public relations issue. •Create a public relations campaign to meet specific needs of a client. •Communicate effectively with individuals, groups, and “publics” with a vested interest in a public relations campaign. •Recognize ethical issues facing professionals in the field of public relations today. •Locate, retrieve, and critically evaluate information and information sources.


Program Requirements (16)
Credits
CO
101
Introduction to Mass Media
3
CO
239
Communications Internship
3
EN
231
Journalism/News Writing I
4
EN
241
Publication, Layout & Design
3
PR
105
Introduction to Public Relations
3

General Education Requirements (46-47)
Credits
Social Science Elective
3
Mathematics Elective
3
Math or Science Elective
3-4
Diversity Elective
3
Social Science Elective
3
Literature Elective (Required)
3
Humanities Elective
3
Humanities (Foreign Language Elective Recommended)
3
History Elective
3
History Elective
3
Science Elective
4
CS
101
Introduction to Microcomputers or
CS
102
Applications on the Microcomputer
3
EN
101
English Composition I
3
EN
102
English Composition II
3
SP
203
Effective Speech
3

Total Credits: (62-63)