Continuing Education

Business Institute

Cumberland County College is hosting a Professional Development Business Institute on Social Media. There are two sessions to choose from: March 5-8 or April 10, 12, 17, and 19. The Business Institute offers professional development programs for businesses and employees of Cumberland County.

Social Media for Business

Many business owners realize the potential for growth using social media marketing. However, some professionals are unsure of where to start and how to know if their ideas are effective. This program will begin to reduce the confusion by thoroughly explaining the advantages of using social media to market your business. We will cover a variety of subjects in this four-day class including these topics and more:

Spring 2018 Business Institute Schedule

Day 1

  • An overview of social media platforms and how they are used.
  • How often to post, when to post and which types of posts get the most engagement
  • An introduction to social media vocabulary/lingo

Day 2

  • Developing a strategy, posting calendar & scheduling
  • Social Media policy & who should be responsible for running your accounts
  • Crisis management and prevention

Day 3

  •  Understanding how algorithms are used
  • How paid advertising works and how to target the right audience
  • Interpreting analytics and using them for future campaigns

Day 4

  •  How to create and manage a contest or promotion
  • Email marketing
  • Helpful tools and programs 
  • Wrap up


Choose from two sessions.

  • SESSION FULL March 5–8, mornings from 9 a.m.–12 p.m. 
  • SESSION FULL April 10, 12, 17, 19, evenings from 6–9 p.m.

erin mercerErin Mercer, Instructor

Erin has a BA in Communication Studies from Stockton University in Galloway New Jersey. She is a co-owner of Mainspring Digital Marketing, a social media consulting company based in South Jersey. Erin has taught social media workshops to businesses and networking groups for the past five years. She is currently the Part Time Social Media Manager at Cumberland County College where she also provides training through their Professional Development Business Institute.  

Who Can Attend?

Individuals are eligible to participate in the Business Institute if they are:

  • Employed by a NJ Employer
  • A NJ Resident
  • 18 years or older

Tuition: No Cost!

Tuition is funded by NJLWD grants.


  • March Session: Cumberland County College, Luciano Conference Center
    3322 College Drive, Vineland, NJ 08362
  • April Session: Cumberland County College, Millville Arts & Innovation Center
    321 N. High Street, Millville, NJ 08332

Questions & Registration

Both sessions have reached capacity. For information about upcoming Business Institute sessions, please complete this form and check "Business Training" or call Cindy Phillips at 856-776-2371.

*The Professional Development Business Institute is created through the NJBIA Basic and Employability Skills Workforce Training Program. This Program is a partnership between the New Jersey Business & Industry Association, the New Jersey Community College Consortium for Workforce and Economic Development and the NJ Department of Labor and Workforce.